VERNE · The one-stop-shop of accessible circular solutions for sustainable tourism

The European tourism sector plays a pivotal role in driving economic growth, employment, and social development. However, it faces challenges deriving from its predominant reliance on linear models, causing significant environmental impacts and resource depletion. Recognizing the necessity for a paradigm shift, the VERNE project aspires to accelerate the transition of local and regional tourist destinations toward sustainable and circular models across Europe. VERNE aims to provide an integrated framework for analysing the feasibility and impact of circular interventions in tourism destinations, offering recommendations for authorities, tourism industries, and citizens for the sector's transition into more sustainable business models. In collaboration with public administrations, DMOs, private sector services, industries, citizens and tourists, NGOs, and other stakeholders, VERNE will create and validate a range of systemic, replicable, and scalable solutions, tailored on the real needs and attitudes of these actors. These solutions will encompass diverse approaches and technologies (i.e., digital solutions, improved waste and food waste management, wastewater treatment, use of electric vehicles, etc.) and will cover several sector and services for tourism . The VERNE solutions will be implemented and demonstrated in 5 European representative tourist destinations (VERNE Pilots). The project's outcomes will be incorporated into new business models, providing a quantified demonstration of their effects on the competitiveness and sustainability of existing tourism services. Finally, VERNE will have the ambition to emerge as one-stop-shop for sustainable tourism, serving as a comprehensive hub of expertise, tools, and best practices on sustainable tourism, facilitating the adoption and replication of circular systemic solutions across Europe.