TAG CLOUD · TAG CLOUD Technologies lead to Adaptability & lifelong enGagement with culture throughout the CLOUD

Cultural heritage is an important asset of Europe which is largely underexplored. One of the main reasons is that the general public do not really incorporate cultural activities in their life style. Currently, cultural heritage institutions attempt to attract, engage and retain visitors using a range of digital technologies from relatively cheap interactive websites to expensive on-site 3D visualisations. Despite the employment of these technologies the success of significantly increasing their visitor base has been limited. A major drawback of the current approach is that information about a cultural object, which these technologies convey to the users, is still centrally" produced by experts (e.g. curators, historians, archaeologists, etc.). Moreover, personalised interactive systems are also centrally defined and based on general views about the background and preferences of the general population.<br/>TAG CLOUD offers a radically new approach in developing truly personalised cultural experiences by seamlessly incorporating cloud-based (non-sensitive) information about the habits, preferences and motives of individuals into the digital content of a cultural objects (e.g. artefacts, buildings, sites, etc.) and allowing to increase the users' interest for cultural heritage giving an active participation in the assignment of the importance of a cultural artefact, becoming participants in the creation of their own cultural experiences, creating, sharing, and adding information within social media. TAG CLOUD plans to add new meaning to cultural digital content by producing adaptive cultural contents based on fusion of expert and visitor information.<br/>The methodology and interactive technologies, which will be developed in TAG CLOUD, will result in introducing more people into cultural heritage activities, improving the quality of their engagement and increasing the frequency of their visits to cultural sites."