T-REX · LIFECYCLE EXTENSION THROUGH PRODUCT REDESIGN AND REPAIR, RENOVATION, REUSE, RECYCLE STRATEGIES FOR USAGE&REUSAGE-ORIENTED BUSINESS MODELS

Integrated product-service solutions or Product-Service Systems promote a shift from value in exchange to value in use to satisfy customer needs. In this new landscape, manufacturers do not sell a physical product, but its usage (renting, pay-x-use) or its outcome (pay-x-performance). Companies and supply network should focus on reducing the Life Cycle Cost of the Product-Service Systems and extending their lifecycle in order to maximize profits, but also to increase customer utility and the lifecycle value of their offerings. Such models entail environmental benefits through increased duration, renovation and re-use of product modules. Despite the expected benefits at a company and societal level, the transition towards such models is slow and mainly concerning large multinationals manufacturers. Smaller firms often lack managerial vision, competence and resources to revolution their Strategy, Organization (internal and inter-firm), Product Design, Maintenance/repair/renovation services and Economic Performance Measurement Systems (towards customer lifetime value).The T-REX project supports such transition in the capital goods industries by developing and experimenting conceptual tools, with three practical demonstrators in the transportation (lift truck), machine tools and robotics assembly domains. T-REX will develop:• A business model suited for the new landscape that changes the way products are offered and customer relationships managed;• Product design techniques to extend the lifecycle, to foster upgrading and renovation, and to support serviceability• Service design methods to develop new services consistent with the business models and re-engineering existing services• Tools for asset Health management, customizable to the industry requirement, and a new lifecycle oriented accounting toolDemonstrators are meant to show that the new business platform can achieve a re-use of 52-70% and reduction of 25-30% of lifecycle costs.