RunIN · THE 1ST INTERNATIONAL UNIQUE SOCIAL ECOSYSTEM CONNECTING ATHLETS, APPS, PRODUCTS AND COMPANIES AROUND THE SPORT SECTOR.

An estimate of 50 million Europeans, 12% of the total population, are engaged in running as a way to stay healthy and/or tochallenge themselves and there has been a marked surge in running events all over Europe with more people runningmarathons than ever before. The total consumer expenditure per year is calculated in 9.596.363.000€ in Europe. Thisrepresents an average of 192€ per runner per year.RunIN solves the actual problem that sporty people and vendors face when looking for information, tickets/products/equipment or consumers respectively as there is no site of reference and it is all scattered today.. RunIN connects andintegrates different vertical services related to running, biking and triathlon through a unique, usable, social and friendlyecosystem that allows monetizing this huge market since consumers easily find what they look for and vendors can alsoreach consumers.RunIN will disrupt the existing sports sector by changing the current business paradigm taking into account newopportunities arising from having an unique “Sport Identity” and stimulating under one single platform a more collaborativeand social interaction between the different stakeholders and consumers.This innovation is made possible thanks to Big Data, Mining, Machine Learning and Business Intelligence techniques. Theinformation and set of services that revolve around the social layer of the ecosystem is the niche market that RunIN aims tocapitalize. With the right functionalities, athletes and companies start interacting within the RunIN ecosystem, which allows tomonetize both B2B and B2C opportunities. Thanks to the SME Instrument support (which speeds up the adequate teamgrowth, communication plan, technological roadmap implementation and commercialization of RunIN from 2018), thecompany expects to create by 2020 over 40 high qualification jobs and generating a turnover of more than 21M€.