Funded Projects › FP7
REXPIRE · RFID EXPERIENCE AND PRIVACY IN THE RETAIL ENVIRONMENT. INDICATIONS FOR IN-STORE CONSUMER RESEARCH
This two years research project adopts an interdisciplinary approach by merging social-psychology research with computer technologies developments in the built environment to reach three main goals: 1) understanding the impact of social-psychological factors on issues of ‘privacy concerns’ for ubiquitous technologies within the context of consumption
Consortium · 1 organisation
coordinator
UNIVERSITY COLLEGE LONDON
€279,680
Research fields
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