RESEARCHERS ROCK! · Visindavaka 2010 - Researchers Rock!

Never before have researchers, their existence, efforts and work, been so important for the Icelandic economy and society. The economic collapse has forced people to reassess their values and as a result, there will be a considerable restructuring of society with important decisions being made about the future development of the economy. In these extreme conditions, innovation and creativity, research and development are blossoming in most sectors and especially within the research community itself. The main concept of the proposal is to bring researchers in direct contact with the public at large and promote a recognition of their role in contributing to the development of European society as a whole. The objective is to influence a more positive public perception of researchers as persons by protraying their many facets and facilitate active dialogue between scientists and guests at Researchers’ Night.