PRESS4TRANSPORT · Virtual Press Office to improve EU Sustainable Surface Transport research media visibility on a national and regional level

The aim of PRESS4TRANSPORT (Virtual Press Office to improve EU Sustainable Surface Transport research media visibility on a national and regional level) is to promote sustainable surface transport research results on a national and regional level by employing an innovative dissemination methodology with a new powerful tool capable of enhancing and maximizing the media visibility of the SST results and products achieved and the research carried out.PRESS4TRANSPORT will collect structure and most importantly make accessible and visible key national and regional RTD results via a user-friendly, low-maintenance online platform which serves as both a complementary tool to the Transport Knowledge Research Centre (TKRC) and a unique added-value VPO service to strengthen the use of already available and upcoming research results to promote towards a wide audience.The main idea of PRESS4TRANSPORT is to fill a gap of communication capabilities by the projects for a correct and truly “visible” dissemination of the results achieved.A group of professional journalists will operate behind the Virtual Press Office and transform the inputs received by the consortia on their communication needs into professional press releases.The definitive goal of PRESS4TRANSPORT is thus to help national and regional SST RTD project consortia, to communicate their research results through mainstream European media.With a consortium balanced in SST research, media and industrial expertise as well as a full European geographical reach, PRESS4TRANSPORT’s ultimate aim is to get the correct and effective message of sustainable surface transport research across to the relevant stakeholders and contribute to promoting “safer, greener and smarter” SST systems for the benefit of all Europe.