MYBIOASSET · My own bio-imprint as asset for competitive advantage

"Microorganisms are the basic pillars of global industries like wine production, brewing and bread making. Producers elaborate useful and valuated products controlling the microbial activity on the raw material to obtain the desired results. In these sectors, in most cases, two opposite drivers determine the competitive strength and position of each competing company:• The singularity and differentiation of the product. This driver is the responsible for the scarcity component of the competitive advantage. A company is more competitive in the extent their products cannot be replicated by competitors. Influences mainly the “price” component of the marketing mix