LIGHT · TURN ON THE LIGHT ON SCIENCE

LIGHT is conceived to promote closeness and interaction between researchers and the large public through an integrated approach that will promote science as: a fascinating life opportunity for young people ,a fundamental while a pleasant field of work that improves the quality of life of people ,an environment based upon the creativity and imagination ,an environment where scientists achieve extraordinary results. While targeting the general public LIGHT will also be promoted within high schools, universities so to ensure a larger participations of the 16-24 years old age group with a view to change the image of science and scientists within future human resources potential. The location will be the Rome Planetarium which is per se a fascinating and friendly scientific environment. The event will last from 5 pm till midnight. LIGHT is conceived as an integrated multimedia communication event and exhibition specifically designed to encourage visitors to appreciate science and scientists from a new perspective. LIGHT is organised around the following events: - The “Heaven can’t wait” multimedia exhibition presenting the stereotypes affecting sciences and ways forward - The “Hands on science” open space within which visitors are stimulated to interact with researchers, their discoveries and patents. - The “Life in extreme conditions” film corner. In this particular space a series of scientific documentaries are broadcasted in a loop during the all length of the Researchers ‘Night - The “Science Meets the Arts” event space where researchers who take part in performing and visual arts will entertain the public. - The Planetarium and Astronomical Museum, where visitors will be enchanted by the show with live lectures on stars and planets and the spectacular astronomical museum. A purposely designed communication strategy will support LIGHT so to ensure its success.