iLifebuoy · iLifebuoy - saving human lives without endangering the lives of savers

The objective of our business project is to help save human lives by entering the aquatic lifesaving equipment market forlifebuoys. The recent growth of the shipping and leisure sailing (wider seafaring) industry has in turn increased the risks andnumber of Man Overboard (MOB) situations leading to drowning at sea and rivers. Expected product - ‘iLifebuoy’ is anautonomous robotized lifebuoy that eliminates the challenges associated with the traditional life saving devices. Like the St.Bernard dogs, iLifebuoy autonomously finds & reaches the person and provides them first support. The novelty - it is not a remote-controlled lifebuoy- it is a collaborative robot. iLifebuoy is a fully autonomous tracer, but it receives (video) input from a human. It uses three different built-in sensors (audio, video and sonar) to pin-point the location of MOB in water, then activates a waterjet propulsion to reach and provide support to the MOB within less than a 2 minutes! iLifebuoy further sends a MAYDAY signal to channel 16 and emits the GPS coordinates of the MOB. The advantages over all competitors – iLifebuoy saves crucial time in a MOB situation since: a) it does not require a qualified lifeguard to be around - the first person who identifies the MOB can directly deploy the iLifebuoy in the water; b) it effectively eliminates the need for lifeguards to enter the water and reach the person in distress. Our Primary market for product introduction will be watercrafts. Conservative estimates of the ‘addressable/obtainable market’ (only 6.3% of the Total Available Market (TAM) indicate potential demand for 1.3M units growing at a CARG 5.7% YoY until 2024. Based on very conservative assumptions for production and market penetration we expect to reach 2.03% of the ‘obtainable market’, create 87 new jobs and realise £27M of EBITDA by our 3rd year of trading. We estimate to break even after 1.5 years.