Funded Projects › H2020
ICEFIN · CONTINUED
The fashion industry pollutes like no other industry – only surpassed by the oil and gas industry. The industry is not capable of changing according to the increased consumer awareness and shift towards circular economy. There is s huge market opportunity in enabling global fashions brands towards this shift.Our unique value proposition lies in enabling a turnkey, and fully brand-integrated digital “shop in shop” platform that manages the rental business and logistical system together with the global fashion brands. We call our B2B2C platform “CONTINUED”. We believe to increase profitability up to 69% (compared to wholesale) and 22% (compared to own retail)
Consortium · 1 organisation
VIPESIVS
DK · €50,000
Research fields
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