GTMBL · Go To Market Plan for Blue Lice

The world’s population is growing and in need of sustainable food sources without a big environmental impact. By 2050 the world's population is estimated to grow to 9 billion people. Currently, we are only utilizing only 3% of the food resources in the ocean. Fish farming of salmon is a sustainable resource with little impact with a potential to grow five folds by 2050, but there is a problem. The parasite sea lice is killing over 50 million salmon each year in Norway alone, and the problem costs over 1 bnEUR each year. Blue Lice develops a system that prevents sea lice infestations in salmon farming in a sustainable way. By only using a light source and the scent of salmon as attractants the company has made a system of traps attracting and capturing sea lice before it can infest the salmon. This reduces the levels of sea lice at the fish farm, increasing welfare and reducing the cost by removing treatments against sea lice. Blue Lice plans to use 8 months on building our go to market strategy for commercialization. The plan will be as follows:An overall market analysis to segment our market (approx. 1 month)Make a sustainable business model that is both sustainable and profitable fundamented in ESG’s (approx. 2 month)Make an updated business plan (approx. 2 month)Make a go to market plan based on the updated data (approx. 2 month)Make a plan for how to be a female lead company through the scaling and growth of the company (approx. 1 month)Our innovation will create positive societal and environmental impact by bringing more sustainable salmon to the world’s growing populations, creating more jobs in the districts of Norway and internationally. The mortality of salmon will be lowered and the salmon industry will be able to grow again in a more sustainable way.