CREATIVR · Creativity in Virtual Reality

Recent global developments have significantly accelerated the redefinition of organizational spaces. An increasing number of organizations, particularly those in knowledge-intensive areas, have embraced work models partly localized away from the physical premises of the organization. This is primarily driven by digitalization, pandemic experiences, and increased demands for flexibility from the workforce, indicating a decoupling from fixed physical premises a permanent feature of the future working environment. This leads to a redefinition of organizational space as encompassing spaces beyond the physical boundaries of the organization. A core characteristic of this redefinition is the increased adoption of digital immersive technologies. Virtual reality (VR) solutions as additions to or even replacements of physical workspaces have accrued increased interest, evident in the rising investments of the last years. While companies start to adopt these technologies, there is little knowledge available on the impact of the use of these technologies on work outcomes.